Why Write A Book to market your business? Here’s 10 Great Reasons

There are plenty of reasons to write a book, especially if you are a business owner or sales professional. Here’s a brief list of 10 reasons why you should write a book sooner rather than later.

1. People will visit your web site for additional valuable information, and in this Internet age Traffic to a website is huge, but prequalified traffic is even better. They’ve read your book, you now have credibility and the website is now surfed with a set of eyeballs that is there for more information, not to glance at it and leave in the first 2.8 seconds like most websites
2. As I just mentioned in point number 1, your credibility goes through the roof.
3. You will become known as an expert on the subject of the book, which of course the media loves and NEEDS experts to fill up the incredible amount of information they produce every day.
4. You become a celebrity when you are an author. Ever hear the following, “Next on Oprah, the author of…”, or “Next on Larry King, The author of…”, or “In our next segment we’re going to talk to the author of a book called…”. That’s right, an author is considered talk show worthy, turning you into a celebrity.
5. Offer your book as a bonus for purchasing one of your products or services. Bonuses motivate to purchase sometimes, and you have additional opportunities to sell through the book and gain repeat business.
6. Gain new leads by having people sign up on your website and give their contact information before they can download your book in a digital format
7. Make money selling additional products that branch off from the book, like CDs, seminars, Coaching, etc.
8. You’ll gain valuable referrals from people telling others about your book
9. Gain free publicity for your business sending press releases announcing your new book.
10. Dominate every Networking event and mixer just by saying you’re the author of…and watch how many people want to talk to you with a new found level of respect and admiration.

Now the difficult thing for entrepreneurs around the world is that we are often impatient and distracted with the day to day operations involved with running our company. So finding the time to do this isn’t as easy as you’d like it to be.

That’s exactly why freelance writers, ghostwriters, and similar services have popped up in recent years, to help us get that book out of our heads and finally into print. When that happens and the book is done business owners often proclaim, “Why didn’t I do this earlier? This is huge for my business.”